Minterest is a pioneering cross-chain DeFi lending protocol that redistributes 100% of value captured back to users. Fully operational since early 2024 and preparing for TGE and tier-1 listing, Minterest aligns token value directly with its robust economic engine, capturing up to 5X more fees and redistributing 100% back to users via token buyback.
Gameplan
Grow social media community and user base prior to TGE, boost TVL
When we first teamed up with Minterest, they had just launched their protocol and had a small but loyal community of 10,000 followers. Our mission was to supercharge their social media presence and turn that small community into a thriving, engaged user base. The goal was to significantly grow Minterest’s followers and get the existing community buzzing.
The Approach
We knew that to stand out in an oversaturated DeFi market, we needed to do more than just shout into the void. So, we rolled up our sleeves and dove deep into content development. We crafted in-depth, value-packed pieces that would grab the attention of DeFi enthusiasts and keep the Minterest community informed and engaged.
But we didn’t stop there. To boost credibility and build trust, we teamed up with the right players in the ecosystem. We executed 20+ campaigns with key partners. This included launching and co-marketing with platforms like Mantle and Taiko.
We ensured sustained growth and engagement by implementing dedicated social media growth strategies, including community management and engagement programs on Twitter, Telegram, and Discord. Collaborations with KOLs achieved broader outreach and credibility, and we drove user engagement by launching interactive and reward-driven campaigns, like NFT giveaways and a new chain launch promotion.
Here is how we did it
Co-marketing Campaigns
Minterest initially made its debut on Mantle, but they wanted more than just a launch; they wanted to create a deeper connection with their audience. To make that happen, we rolled out over 20 co-marketing campaigns with ecosystem partners like Mantle Moonshot and Mantle Missions, leveraging platforms like Galxe, Zealy, and TaskOn.
These campaigns drove real engagement. Rewards in $USDT, $MNT, $MINTY, and NFTs gave the community plenty of reasons to jump in and participate.
Mantle Moonshot
The Mantle Moonshot campaign was a significant co-marketing initiative to explore dApps within the Mantle Ecosystem. This four-week-long event involved eight curated Moonshot Protocols and offered participants the chance to win mystery boxes containing exclusive Citizens of Mantle NFT add-on traits and protocol token rewards.
How Mantle Moonshot worked:
- Each week, we introduced two protocols with specific tasks on Galxe. Tasks included everything from depositing and trading to staking, referrals, and social media follows.
- To get in on the mystery box action, participants had to complete all the tasks for each protocol within that week.
- By the end of the campaign, we distributed a whopping 19,000 Citizens of Mantle NFT add-on traits and protocol token reward pools.
The results? These campaigns took it to the next level. We saw a huge increase in community involvement, helping build an even stronger connection with the Minterest audience. It was a clear win that proved just how powerful these collaborative marketing efforts can be in driving active participation and engagement within the ecosystem.
Social Media Growth
To give Minterest’s social media presence the boost it needed, we rolled out a series of targeted strategies:
We focused on creating and promoting engaging content and campaigns on Twitter to attract and retain followers. Here’s how we made it happen:
- Content creation: We kept the conversation flowing with regular tweets, threads, and updates about Minterest’s features, partnerships, and events. [Add image here]
- Promotional campaigns: To ramp up engagement and grow Minterest’s follower count, we launched interactive campaigns and giveaways that got people talking and participating. [Add Image here]
- Influencer collaborations: We teamed up with influencers to extend reach and build credibility, tapping into their audiences to amplify Minterest’s message.
Community Management
To really supercharge Minterest’s social media presence, we put a few key strategies into play:
- Dedicated community management (CM): We appointed a dedicated Community Manager whose sole focus was to drive engagement and keep the conversation flowing across all social media platforms.
- Discord ambassadorship program: We kicked off a program to bring in community ambassadors — passionate users who actively promoted Minterest and kept the energy high in the community.
- Discord ticket system: To make sure users were getting the support they needed, we introduced a streamlined ticket system on Discord, boosting user satisfaction across the board.
Results
- Telegram members: Increased from 7,807 to 34,307 (+439%)
- Discord members: Increased from 6,575 to 21,113 (+324%)
KOL Campaigns
To get Minterest the attention it deserved, we teamed up with several KOLs in the DeFi space. By tapping into their influence, we boosted Minterest’s visibility and upped its credibility. In a crowded and competitive market, this had a real impact in terms of building trust and expanding reach.
Here are some of the standout KOL campaigns we rolled out
NFT Giveaway with KOLs
We organized an NFT giveaway campaign in collaboration with various KOLs to attract and engage users. This strategy was chosen to generate excitement and drive user participation. By offering valuable NFTs and leveraging the reach of KOLs, we aimed to create a buzz around Minterest and incentivize user engagement.
We teamed up with a group of KOLs to launch an NFT giveaway campaign that got people talking. This was a strategic move to generate excitement and drive user participation. By offering valuable NFTs and leveraging the KOLs’ extensive reach, we created a buzz around Minterest that was hard to ignore. This made sure users were eager to get involved.
Launch on a New Chain
We took the reins on marketing Minterest’s launch on a new chain, Taiko.
The campaign included:
- Reverse engineering: Our dedicated researcher dug into the playbooks of successful chain launches from similar projects, studying them inside and out to replicate that success.
- Teaser campaign: We built up buzz and anticipation around the launch, getting the community excited about what was coming.
- Blog post announcement: We rolled out a detailed blog post that laid out everything people needed to know about the launch and its benefits.
- Educational content and threads: We made sure the community was in the know, with educational content and threads that explained the new chain and how to make the most of it.
- Co-marketing: We partnered with other projects for cross-promotions, extending our reach and impact.
- Launch of points system for emissions on Taiko: To reward early adopters, we implemented a points system that incentivized participation right from the start.
Shiller Management
We turned to shilling campaigns to give Minterest’s social media numbers a serious boost. Our network of shillers promoted Minterest on a weekly basis. The results spoke for themselves: a significant spike in followers and interactions across the board.
Blog Post Articles
We kept Minterest’s blog buzzing with regular, informative, and engaging articles. These posts covered everything from platform updates and educational content about DeFi to community highlights. The blog quickly became a go-to resource, attracting organic traffic and keeping the community in the loop on all things Minterest.
Final Insights
By combining a variety of engagement strategies, collaborative campaigns, hands-on social media management, influencer marketing, and reward-driven initiatives, we successfully ramped up Minterest’s community growth and participation.
Key Insights:
- Diverse engagement strategies drive growth: A mix of blog posts, social media campaigns, and interactive content paid off with 3M+ views across platforms. Regular, informative blog posts attracted a significant portion of this traffic, while organically growing the follower base by 84.4K+ across Twitter, Telegram, and Discord.
- Collaborative campaigns with ecosystem partners are a win: Co-marketing with partners like Mantle Moonshot and Mantle Missions resulted in a 900K+ views impact and created a significant credibility boost across the DeFi space, bringing +312% Twitter follower growth and expanding the community by 43.3K+ on Twitter alone.
- Social media management is crucial: Our engagement programs on Twitter, Telegram, and Discord supercharged interaction rates and resulted in impressive follower growth: 26.5K+ new followers on Telegram (+439%) and 14.6K+ new Discord members (+324%).
- Influencer marketing amplifies reach: Collaborations with 20+ KOLs contributed to 16.2K+ new Twitter followers and generated 2.18M+ views through targeted campaigns, extending Minterest’s reach and building trust within the DeFi ecosystem.
- Reward-driven campaigns enhance participation: Reward-based initiatives, including NFT giveaways and co-marketing with prizes in $USDT, $MNT, and NFTs, led to a 46% boost in NFT sales during the promotion week, driving substantial engagement.
Note: This case study is taken from LKI Consulting.
Interested in driving your DeFi project’s success? KOLxGrowth specializes in community engagement and growth. Contact us through our form or join our Telegram at https://t.me/KOLxGrowth to learn how we can boost your project.
