Raiser is pioneering a unique no-token launchpad platform focused on organic super-growth via Fair Community Offering (FCO)—a model that rewards users who compete, engage, and educate themselves about the biggest projects to hit the market. Engagement with the platform determines user allocation size in the Public Sale, their early access, and more, putting genuine interest in the project over farming and whaling.
Raiser is led by ex-Binance executives and is notable for launching some of the fastest-growing projects within the Web3 ecosystem, including Pixelverse, Metalcore, and Playbux.
Gameplan
We kicked off our partnership with Raiser in January 2024. The task was to build a thriving Twitter and Telegram community from the ground up ahead of their first FCO with Playbux, the top Shop-to-Earn dApp on the BNB Chain. Raiser’s Fair Community Offering model lets user engagement dictate allocation size.
Our job was to build a community of real, verified users who would actively invest in Raiser’s vision. Not just claim an allocation. The goal was to create an engaged community from scratch. We didn’t just want people interested in a quick win. We needed them to buy into the project’s long-term goals.
Here is how we did it
Social Media Management
Building a strong, organic community starts with nailing your socials. We focused on creating a value-driven, interactive presence that would grab attention and keep people engaged.
Our approach? Develop a content and engagement strategy from scratch. We established a consistent posting schedule, rolling out a mix of product updates, alpha threads, engagement-driven posts, and milestone celebrations. Each post was carefully crafted to spark interaction and keep the momentum going.
Takeaways
- A balanced mix of educational threads, product updates, and engagement tweets proved to be a winning content strategy. We attracted new followers and kept the existing ones hooked.
- Consistency was key. Sticking to a regular posting schedule kept Raiser’s audience engaged and helped boost visibility by playing into Twitter’s algorithms, increasing overall reach.
- The growth in Twitter followers and engagement validated our approach. It gave us valuable insights into what content resonates best. This allowed us to fine-tune and optimize our strategy for even greater impact.
Strategic Marketing
We partnered with leading Web3 gaming projects like Playbux, Metalcore, and Pixelverse, and collaborated with industry leaders such as Kirill Volgin, former CEO of Stepapp, to amplify Raiser’s reach.
We coordinated with these projects for AMAs and engagement campaigns, developing onboarding marketing packages for new launches on Raiser. These packages served as a flexible blueprint, reusable yet customizable for each project’s unique needs.
For example, we executed a 10-day thread campaign for Playbux, designed to keep the community engaged before, during, and after its Public Sale. The result? Continuous awareness and engagement, ensured the project stayed front and center throughout the entire campaign.
Growth Hacking
Quest platforms were a key driver of Raiser’s growth, pushing them to over 20K+ followers across all platforms. As a project centered on high-effort engagement, like quizzes and social media tasks, Raiser needed a community of dedicated, curious users.
To achieve this, we focused on seamless onboarding via platforms like Galxe. Our strategy hinged on the idea that most new users would start with simple tasks like following Raiser’s social channels, increasing overall visibility. A core group, however, would stick around for more advanced challenges, motivated by the chance to invest early in projects like Playbux. The result was an active, deeply engaged community. [Insert image here]
We implemented a multi-layered task system designed to capture a wide range of audience interests and commitment levels. The key task areas included:
- Social media following
- Social media engagement
- Creative tasks/User-generated content
- Referrals
- Product-specific tasks
- Partner-related tasks
Each Galxe campaign focused on the FCO, with tasks that promoted both Raiser as a launchpad and the Public Sale project they were launching. This dual focus amplified the reach, drawing in a larger audience by leveraging the visibility of both Raiser and the projects they supported.
The quest platform quickly became a key component in Raiser’s FCO process, driving mass attention with minimal resources for every Public Sale that followed.
Content Marketing
Our content marketing strategy was pivotal in attracting over 200,000 monthly visitors to Raiser’s launchpad website. This generated significant interest and engagement with the project.
We produced a range of materials including product guides, research reports, interviews, and success stories to educate and captivate potential investors and community members.
For example, our in-depth blog post on Raiser’s FCO sale mechanics drew significant attention, effectively educating a broad audience. This content approach ensured visitors not only understood Raiser’s unique offerings but also recognized the tangible benefits and successes of engaging with their ecosystem.
Takeaways
- Educational content that clearly explains the platform and its benefits is key to engaging potential investors and maintaining their interest.
- Step-by-step guides and success stories build trust and showcase Raiser’s value and track record in a straightforward, compelling way.
- By addressing the audience’s specific questions and curiosities, we successfully turned casual visitors into informed, engaged community members.
Email Marketing
Our email campaigns were key in keeping engagement high and driving action. We expanded Raiser’s email base to 20,000 users, with a strong 32% open rate.
Emails were practical yet incentivizing, aligning with Raiser’s core value of rewarding engagement. This ensured users stayed informed while nudging them toward actions that deepened their involvement and stake in the project.
For example, we sent an email guiding users on how to complete their KYC for the Raiser Public Sale, offering 1,000 points as a reward. This boosted their token allocation and increased participation.
Takeaways
- Offering clear, actionable instructions with incentives drives higher user participation and compliance.
- Strong open rates showed that our content was both relevant and valued by the community. This reinforced the importance of delivering quality, useful information.
Community Management
We successfully grew Raiser’s Telegram group from 200 to 20,000 members through strategic community management.
A dedicated Community Manager ensured 24/7 engagement and growth monitoring. We directed traffic from Twitter to Telegram through strategic promotions, offering rewards and keeping users engaged daily.
To further enhance interaction, we introduced custom stickers, memes, and crypto-themed puzzles. Fun and shareable. This cultivated a dynamic community that stayed actively involved with Raiser’s developments.
Takeaways
- A dedicated Community Manager is essential for building and sustaining a vibrant community. Attempting growth without one would be a missed opportunity.
- Monthly rewards and recognition programs keep engagement high, and the loyalty they generate far outweighs the cost of the rewards.
- Creative and interactive content, like custom stickers and themed puzzles, adds a layer of fun and engagement. This stuff won’t be for everyone, but excluding it you risk losing an entire segment of your target audience.
Final Insights
Our strategy drove impressive growth for Raiser, including 85K+ new social media followers and a reach of 500K+. Utilizing Galxe with a variety of tasks allowed users to choose their path, encouraging deeper engagement.
- Engagement drives results: Quizzes, quests, and competitions were key to increasing interest in Raiser’s FCO, building a genuinely engaged user base.
- Content consistency is king: A regular posting schedule with a blend of educational threads, engagement posts, and celebrations ensured continued growth and interaction on social media.
- Community matters: A dedicated Community Manager, alongside creative content like custom stickers and puzzles, was essential in growing Telegram from 200 to 20K+ members.
- Incentivized participation works: Clear rewards and actionable incentives boosted email open rates and user participation, highlighting the value of an engagement-first approach.
Ready to build a community around your Web3 project? KOLxGrowth specializes in innovative marketing strategies. Contact us through our form or join our Telegram at https://t.me/KOLxGrowth
