Is your Web3 referral marketing stuck in the past? Discover how Attrace is revolutionizing the space with its trustless, Web3-native framework, and how it can boost your project’s reach.
Introducing Attrace: The Web3 Referral Marketing Solution
Attrace is the first Web3-native framework for referral marketing, offering a trustless referral layer for the entire blockchain ecosystem. With years of experience in traditional customer advocacy, the Attrace team is addressing inefficiencies that have plagued referral marketing since the dawn of the internet. Attrace helps Web3 projects reach wider audiences and rewards backers securely and privately.
What’s Wrong with Web2 Referral Marketing?
The global Web2 advertising market is massive, with a significant portion going to performance-based referral marketing. However, this model suffers from two fundamental shortcomings: centralization and tracking.
The Problem of Centralization
Centralization brings several issues:
Lack of Transparency: Reliance on intermediaries leads to risks of fraud, data protection concerns, and added fees.
Data and Privacy Mishaps: Centralized data control is risky, with potential for large data spills.
Reconciliation Issues: Intermediaries take large commissions (15%-45%), delaying payouts and causing churn.
The Problem of Tracking
Using outdated technology results in churn, operational difficulty, and suboptimal UX. Web2 referral marketing involves:
Signing up with affiliate networks.
Disclosing private data.
Implementing tracking links, cookie tracking, and fingerprinting.
In Web2 referral marketing, people’s data is exchanged frequently without transparency or explicit authority, leading to data leaks.
Why Web2 Tracking Methods Don’t Work in Web3
Cookies and tracking pixels are designed to track online activities, but they are not suitable for Web3. With privacy, security, and decentralization at its core, Web3 needs a referral marketing solution based on its core principles.
Attrace: A Web3-Native Solution
The Attrace team undertook a fundamental overhaul to transition referral marketing from Web2 to Web3, and there is currently no Web3-native trustless referral marketing solution available.
What Attrace Offers
Decentralized and Interoperable: The Attrace referral layer is run by independent Verifier Nodes that can observe any tokenized asset on any blockchain, making it blockchain-agnostic. It currently supports Ethereum and Polygon, with more chains to come.
Private and Secure: The methodology works solely via crypto wallets, eliminating the need for Web2 tracking tools. Privacy and security issues are no longer relevant.
Referral Rewards Locked in a Smart Contract: The rewards budget is locked in a smart contract and paid to promoters and participants during the referral program, guaranteed.
Integrated for IDOs, Liquidity Pools, Staking Pools, and NFTs: Attrace offers integrations for various tokenized assets and is rolling them out on multiple chains.
How Attrace Works
Attrace can design decentralized pay-for-performance incentives using tokens. For example, it can distribute referral rewards based on verified IDO participation, liquidity pool promotions, NFT promotions, dApp promotions, and any other on-chain event.
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