30 NFT Influencers Shaping Digital Art, Culture, and Web3 Adoption in 2026
Non-fungible assets are no longer a fringe experiment. The NFT ecosystem has matured into a global digital economy where creators, collectors, brands, and investors interact daily.
The world’s largest NFT marketplace, OpenSea, has already recorded over 1.85 million transactions and more than 350,000 ETH in trading volume, underscoring how deeply embedded NFTs have become in Web3 culture. Market forecasts further reinforce this momentum, with the global NFT market expected to surpass $80 billion in value by 2025.
For founders, artists, and Web3 teams launching new NFT collections or tokenized ecosystems, visibility is no longer optional. The challenge is no longer whether to market NFTs, but how to reach the right buyers, collectors, and communities efficiently.
That is where NFT influencers come in.
This article curates a practical, research-driven list of NFT influencers across Twitter, YouTube, and Instagram individuals with proven reach, credibility, and influence within the NFT ecosystem. These are not random accounts with inflated metrics, but people who actively shape NFT narratives, buying behavior, and market sentiment.
What Is NFT Marketing?
NFT marketing is the structured process of promoting digital art, collectibles, and NFT-based ecosystems within crypto-native marketplaces and social platforms.
Unlike traditional digital products, NFTs live at the intersection of culture, technology, ownership, and community. As a result, NFT marketing spans multiple channels simultaneously, including platforms such as OpenSea, Twitter, Instagram, YouTube, Google search, Discord, and Web3 forums.
Because NFT audiences vary significantly artists, collectors, traders, gamers, brand loyalists successful NFT launches require a clear, multi-channel marketing plan rather than one-off promotions.
Common NFT marketing strategies include:
Crypto influencer marketing
Search engine optimization (SEO)
Social media promotion
Blogging and educational content
Email marketing
NFT marketplace listings
Paid advertising (where compliant)
AMA sessions and live discussions
Online forum and community promotions
Without a structured approach, even high-quality NFT projects struggle to convert attention into sustained demand.
Who Is an NFT Influencer?
An NFT influencer is an individual who consistently creates, curates, or discusses NFT-related content and has built a substantial following across platforms such as Twitter, Instagram, TikTok, YouTube, and Web3-native communities.
These influencers may be artists, collectors, investors, founders, or educators. What distinguishes them is not just follower count, but trust and relevance within NFT communities.
NFT projects often collaborate with influencers to:
Introduce new collections
Educate audiences on utility or narrative
Drive whitelist participation
Build early community momentum
Compensation models vary. In many cases, influencers receive early access, NFTs, or collaboration opportunities rather than direct monetary payment.
Today, both specialized NFT influencer agencies and creator platforms exist to help projects identify and work with relevant opinion leaders.
Top NFT Influencers on Twitter to Follow
Twitter (X) remains the most influential discovery platform for NFTs. It is where narratives form, collectors coordinate, and projects gain early traction. Below is a curated list of notable NFT influencers on Twitter whose reach and activity consistently impact the ecosystem.
1. Gary Vaynerchuk
Total followers: 3.1 million
Gary Vaynerchuk is the CEO of VaynerMedia and one of the most recognizable figures in digital marketing and NFTs. He gained major attention in the NFT space in 2017 by publicly promoting CryptoPunks and helping introduce them to mainstream celebrities such as Mr. Beast and Logan Paul.
Beyond promotion, Gary launched his own NFT ecosystem, VeeFriends, a collection designed around long-term community access and experiential utility. One of his digital artworks, Empathetic Elephant, sold for $412,500, cementing his role not just as a marketer, but as a serious NFT builder.
2. Pranksy
Total followers: 434.2K
Pranksy is a pseudonymous NFT investor known for owning one of the largest and most valuable NFT collections on Ethereum. His portfolio includes major projects such as CryptoKitties, NBA Top Shot, Art Blocks, Stoner Cats, and more.
Starting with an initial investment of just $600, Pranksy built a collection valued in the hundreds of millions. He is also the co-founder of NFT Boxes, a platform that aggregates curated NFT collections into themed bundles. His long-term presence makes him one of the most respected collectors in the space.
3. Pak
Total followers: 378.5K
Murat Pak, professionally known as Pak, is a digital artist, programmer, and NFT innovator. He is also the creator of Archillect, a widely followed internet bot that functions as a large-scale visual mood board.
Pak’s NFT career includes releases on SuperRare and landmark projects such as The Merge, which generated $91.8 million in sales in December 2021. His work consistently blends conceptual art with blockchain mechanics, making him a key figure in NFT art culture.
4. Farokh
Total followers: 324K
Farokh Sarmad is the CEO of Goodlife Media Communications and one of the youngest breakout influencers in the NFT and crypto media space. He rose to prominence during the early NFT boom by hosting large-scale discussions on Clubhouse, often drawing thousands of listeners simultaneously.
By identifying platform trends early and building strong community-first conversations, Farokh now generates tens of millions of monthly impressions across social platforms, positioning him as a central media figure in Web3 culture.
5. ryandcrypto
Total followers: 322.6K
ryandcrypto is an NFT influencer known for transparent commentary on crypto investments and NFT market dynamics. He regularly shares insights into his own trades, discusses emerging projects, and collaborates with brands through giveaways and community activations.
His content appeals to audiences looking for practical, experience-based perspectives rather than abstract speculation.
6. gmoney.eth
Total followers: 289.4K
Gmoney is a prominent NFT collector and cultural figure, widely recognized for purchasing a CryptoPunk for 140 ETH. Beyond collecting, he built Gmoney Brick Breaker, one of the earliest fully on-chain games.
His influence extends into fashion and media, including appearances at major brand events and hosting the Admit One podcast, which features leading voices across NFTs, fashion, and culture.
7. DeezeFi
Total followers: 240.7K
DeezeFi is the director of Fractional.art, a platform that enables fractional ownership of high-value NFTs. Known for hosting engaging Twitter Spaces, Deeze frequently discusses NFT pricing, market structure, and collector behavior.
His content blends education with community engagement, making him a trusted voice among both artists and investors.
8. Beanie
Total followers: 182.4K
Beanie is an entrepreneur and NFT influencer behind projects such as Pixel Vault, Punks Comic, and Meta Hero. He is known for combining NFT collecting with startup-style ecosystem building.
One of his notable early wins included purchasing Cool Cats NFTs for 100 ETH, assets that later appreciated significantly. His commentary often bridges NFTs, token ecosystems, and venture-style thinking.
9. Richerd.eth
Total followers: 178.4K
Richerd Chan is the co-founder of Manifold.xyz, a platform enabling creators to mint and manage NFTs independently. He collaborates closely with top digital artists and has played a key role in advancing creator-owned NFT infrastructure.
His personal collecting history includes high-profile purchases and collaborations on platforms like Nifty Gateway, giving him credibility across both creator and collector circles.
10. RealMissNFT
Total followers: 173K
Real Miss NFT is a digital art collector and educator who actively engages with the NFT community through commentary, analysis, and writing. She contributes to NFT Plaza and is the creator of Metanatics, a project focused on metaverse avatars and cross-platform Web3 experiences.
Her content blends education, community interaction, and practical NFT insights, making her a respected voice within the ecosystem.
Best NFT Influencers on Instagram to Follow
While Twitter dominates NFT discovery and real-time narratives, Instagram plays a different but equally important role in the NFT ecosystem. It is a visual-first platform where artists, celebrities, collectors, and lifestyle-driven NFT audiences converge.
For NFT projects that rely on aesthetics, brand storytelling, or mainstream crossover appeal, Instagram influencers can significantly amplify visibility and credibility.
Below are some of the most influential NFT voices on Instagram today.
1. Snoop Dogg
Total followers: 77 million
Snoop Dogg is one of the most high-profile mainstream figures to fully embrace NFTs. He launched his first NFT collection, The Journey with the Dogg, and followed it with multiple releases including Snoop Doge Coins, Diamond Joints, and Deez Nuts.
He also owns a digital land and ecosystem inside The Sandbox, known as The Snoopverse, along with a limited Snoopverse Early Access Pass collection. His revelation as the owner of the influential NFT wallet Cozomo de’ Medici, holding over $17 million worth of NFTs, further cemented his credibility within the NFT community.
2. Gary Vaynerchuk
Total followers: 10 million
Gary Vaynerchuk’s Instagram presence complements his broader Web3 influence. Through short-form videos and educational posts, he regularly explains NFTs, digital ownership, and long-term brand building in Web3.
His NFT project VeeFriends, consisting of 10,255 tokens, focuses on access, community, and experiential value rather than speculation, making him a key figure for founders thinking beyond hype-driven launches.
3. Beeple
Instagram handle: beeple_crap
Total followers: 2.4 million
Mike Winkelmann, known globally as Beeple, is one of the most influential digital artists in history. His NFT artwork Everydays: The First 5000 Days sold for $69.4 million, marking a defining moment for digital art adoption.
On Instagram, Beeple shares artwork, commentary, and cultural observations, reinforcing his position as a creator-first authority within the NFT ecosystem.
4. Bosslogic
Total followers: 2.2 million
Bosslogic, also known as Kode Abdo, is a digital artist whose work bridges entertainment, pop culture, and NFTs. He created official artwork for Avengers: Endgame and launched his NFT collection Genesis in 2021.
To date, he has sold over 2,000 artworks with cumulative values exceeding $5 million, making him one of the most commercially successful NFT artists on Instagram.
5. Mark Cuban
Total followers: 1.9 million
Mark Cuban, entrepreneur and owner of the Dallas Mavericks, is a vocal supporter of blockchain technology and NFTs. His NBA team issues digital collectibles known as The Mavs, with thousands of NFTs minted and distributed to fans during games.
His involvement brings institutional legitimacy and mainstream attention to NFT adoption.
6. Calvin Spiethfel
Total followers: 1.3 million
Calvin Spiethfel is a rising figure at the intersection of music, entertainment, and digital culture. Through Instagram and other platforms, he shares creative content that resonates with younger, creator-driven audiences increasingly entering the NFT space.
7. ELLIOTTRADES
Total followers: 504K
Elliotrades is a crypto trader and influencer known for covering NFTs, play-to-earn gaming, and decentralized finance. His Instagram presence supports his broader educational content across platforms, helping onboard audiences into Web3 concepts.
8. CryptoPunks
Total followers: 254K
CryptoPunks remains one of the most iconic NFT collections in history. Launched in 2017 by Larva Labs, CryptoPunks are widely considered the blueprint for modern NFT culture.
Their Instagram account showcases collection updates and reinforces their status as cultural artifacts owned by high-profile figures across entertainment, sports, and business.
9. Kevin Rose
Total followers: 139K
Kevin Rose is a tech entrepreneur and co-founder of the Moonbirds NFT collection. He actively promotes NFTs, Web3 culture, and decentralized ownership through both educational content and podcasting.
Moonbirds, a collection of 10,000 Ethereum-based NFTs, has become one of the most recognizable projects in the space.
10. Matt Medved
Total followers: 87.4K
Matt Medved is the co-founder and CEO of NFT Now, a leading media platform covering NFTs and Web3 culture. He launched Now NFT100, recognizing top artists and community leaders in the space.
His Instagram presence focuses on editorial storytelling and cultural relevance rather than pure promotion.
Best NFT Influencers on YouTube to Follow
YouTube plays a critical role in long-form education for NFTs. While Twitter drives discovery and Instagram fuels visual appeal, YouTube builds conviction through tutorials, analysis, and deep dives.
Below are some of the most influential NFT and crypto-focused YouTube creators.
1. GaryVee
Subscribers: 3.97 million
GaryVee’s YouTube channel expands on his philosophy around business, NFTs, and long-term brand building. His content frequently ties NFTs to entrepreneurship, community, and digital ownership through projects like VeeFriends.
2. Alex Becker
Subscribers: 1.31 million
Alex Becker is an entrepreneur and content creator known for high-energy videos on crypto, NFTs, and online wealth creation. He blends education with entertainment, making complex topics accessible to broad audiences.
3. Max Maher
Subscribers: 902K
Max Maher produces beginner-friendly content covering NFTs, crypto markets, and financial literacy. His educational approach appeals to newcomers exploring digital assets for the first time.
4. JRNY Crypto
Subscribers: 650K
Tony Spark, creator of JRNY Crypto, has been producing NFT and crypto content since 2017. Beyond YouTube, he operates multiple Web3 ventures including JRNY Club and Planet Xolo.
5. Ellio Trades
Subscribers: 582K
Ellio Trades focuses on NFTs, play-to-earn gaming, and crypto ecosystems. His frequent uploads, live AMAs, and founder interviews make his channel a reliable educational hub.
6. Anthony Pompliano
Subscribers: 436K
Anthony Pompliano, founder of Morgan Creek Digital, hosts The Pomp Podcast, covering business, crypto, and investing. His YouTube presence emphasizes infrastructure, long-term investing, and macro trends.
7. NFT Verse
Subscribers: 147K
NFT Verse produces educational videos covering NFT trends, upcoming projects, and tutorials for creators. The channel is particularly useful for artists and builders entering the NFT space.
8. The Bitcoin Express
Subscribers: 178K
The Bitcoin Express covers decentralized finance, NFTs, crypto economics, and scam awareness. With hundreds of educational videos, it serves both beginners and experienced users.
9. NFT TIMES
Subscribers: 59.7K
NFT TIMES offers content for both NFT buyers and creators. Led by Mr. Fungible, the channel focuses on helping artists, musicians, and educators monetize digital assets sustainably.
10. BentoBoi
Subscribers: 51.9K
BentoBoi creates educational NFT and crypto content while also co-founding Squishy Squad NFT and WGMI Media. His experience spans collecting, project building, and content creation.
Conclusion
NFT projects today face intense competition for attention, trust, and community loyalty. Simply minting artwork or launching a collection is no longer enough.
The NFT influencers covered in this guide represent credible voices across art, culture, investing, education, and media. Collaborating with the right influencers can help NFT founders reach aligned audiences, educate potential buyers, and build long-term momentum beyond mint day.
Projects can choose to work directly with influencers or partner with a specialized NFT marketing agency to structure campaigns strategically and sustainably.
Top NFT Influencer FAQs
Who is an NFT influencer?
An NFT influencer is an individual who creates, trades, promotes, or educates others about NFTs and blockchain technology. They typically have large followings across platforms such as Twitter, Instagram, YouTube, and Discord.
What are the key benefits of NFT influencer marketing?
NFT influencer marketing helps projects increase visibility, attract qualified buyers, boost community engagement, and build trust through third-party credibility.
Which platforms are best for NFT influencers?
The most effective platforms include Twitter, Instagram, YouTube, Discord, TikTok, Reddit, OpenSea, SuperRare, Rarible, and Telegram.
Do NFT influencers still matter in 2026?
Yes. While hype-driven promotions have declined, trusted influencers with aligned audiences continue to shape buying behavior and cultural relevance in NFTs.
Should NFT projects work with influencers directly or through agencies?
Both approaches work. Agencies help with vetting, campaign structure, compliance, and performance tracking, while direct partnerships offer flexibility for experienced teams.
