The Best Crypto Podcasts: Essential Listening for Crypto Businesses in 2026
Some crypto projects explode into the spotlight. Others have better tech, better teams, and still stay invisible.
One big reason sits outside the code.
The projects that win usually plug into the right conversations. They show up on the shows that founders, traders, and investors already listen to. They ride the trust that top hosts have built over years.
Influencer marketing is not small anymore. Global spend on creator and influencer campaigns is expected to reach around 32.5 billion dollars in 2025. Crypto holds a strong share of that, because this industry lives online and moves fast.
Podcasts sit right in the middle of this shift.
They help projects:
tell their story without character limits
build trust with serious listeners
reach niche communities that actually care
At the same time, crypto adoption keeps rising. By the end of 2024, the world passed roughly 659 million crypto owners. A big share of them learn through long form content, not just short posts.
Podcast audiences are valuable. Studies show that podcast hosts are among the most trusted voices in media, with most listeners saying they see hosts as more trustworthy than other influencers and that they pay more attention to podcast ads than to ads in other formats. Another study found that podcast ads can deliver close to five times return on investment compared to spend.
If you run a Web3 or AI project and ignore podcasts, you leave reach and trust on the table.
This guide covers a set of crypto podcasts that matter for businesses in 2026.
You do not need to be a daily listener. You just need to know where the serious conversations happen.
Why crypto podcasts matter for your business
If you try to promote a crypto project through standard channels, you hit real limits.
Large ad platforms keep strict rules on crypto campaigns.
Short form content does not give enough room to explain complex products.
Retail and institutional audiences both look for trusted voices before they move money.
Podcasts solve parts of this problem.
They give you:
Time
A normal episode gives you 30 to 60 minutes to tell a story and explain how things work.Trust transfer
Listeners already trust the host. When the host gives you space, some of that trust flows to you.Tight targeting
Every podcast has its own niche. Bitcoin only, DeFi only, builders only, NFT focused, and so on.Measurable results
Promo codes, custom links, and landing pages make it possible to track traffic and signups from each show.
For businesses, the result is simple. Podcasts turn into a channel that can mix education, brand building, and performance in one format.
The top crypto podcasts every business should know in 2026
There are many good shows in crypto and Web3. The list below focuses on podcasts that show up repeatedly in independent rankings and are widely referenced by builders and investors.
You do not need to pitch all of them. Start with the ones that match your narrative and audience.
Unchained
Host: Laura Shin
Unchained is one of the longest running and most respected crypto podcasts.
The show covers:
major protocol launches and upgrades
regulation and enforcement cases
DeFi, NFTs, and broader Web3 trends
hacks, failures, and lessons
Laura Shin was one of the first mainstream journalists to cover crypto full time. She worked at Forbes, wrote the book The Cryptopians, and has broken several important stories, including work on the DAO hack and other early Ethereum history.
Why it matters for businesses
Unchained is where many serious operators go for context, not hype. If your project sits in DeFi, infrastructure, or regulation heavy segments, this is a natural place to be heard.
A feature or interview here:
signals that your story survives hard questions
reaches founders, investors, and analysts
creates content you can reuse across your own channels
What Bitcoin Did
Host: Peter McCormack
What Bitcoin Did, now often branded as The Peter McCormack Show, is one of the top Bitcoin focused podcasts.
The show talks about:
Bitcoin development and scaling
mining, energy, and policy
macro and monetary topics
freedom, censorship, and human rights
Peter McCormack built the show through open, simple conversations with builders, economists, and political leaders. The podcast has hundreds of episodes and has featured guests like Adam Back, Michael Saylor, and presidents and regulators who deal with Bitcoin policy.
Why it matters for businesses
If your project touches Bitcoin, Lightning, mining, or policy debates, this is one of the largest and most trusted stages.
The audience includes long term Bitcoin holders, activists, and professionals. It is a strong fit for:
wallets and infrastructure projects
mining and energy related products
education and policy work
Bankless
Hosts: Ryan Sean Adams and David Hoffman
Bankless focuses on Ethereum, DeFi, and the broader move to a user controlled financial system.
Typical topics:
Ethereum upgrades and rollups
DeFi protocols and yield strategies
DAOs and governance
NFTs, tokenization, and Web3 social
The hosts are operators and investors in the space. They have raised a fund, back early teams, and use the tools they talk about. Bankless also runs newsletters and video content, which extend podcast reach.
Why it matters for businesses
For DeFi, infra, and Ethereum focused products, Bankless is a direct connection into one of the most active communities in crypto.
Appearing here helps:
explain complex mechanisms in a friendly format
position yourself inside the Ethereum and DeFi narrative
reach power users who can become early adopters or evangelists
The Defiant
Host: Camila Russo
The Defiant covers decentralized finance and Web3 finance more broadly.
The podcast talks about:
new DeFi protocols and design models
risk, governance, and stablecoins
Layer 2 scale solutions and infra
how teams manage treasuries and on chain cash flows
Camila Russo has a strong background in financial journalism and wrote a key early book on Ethereum. She approaches DeFi as both a journalist and an insider.
Why it matters for businesses
If you are building inside DeFi or building tools for DeFi teams, The Defiant is an ideal place to:
dive into token models and governance
speak directly to an audience of advanced users and builders
frame your project as part of a broader DeFi story instead of a stand alone app
Hashing It Out
Host: Elisha Owusu Akyaw
Hashing It Out leans more technical.
The show focuses on:
protocol design and cryptography
smart contract risks and security
infrastructure, scaling, and tooling
deep dives into how specific systems work
Elisha, also known as GhCryptoGuy, combines a journalist background with strong technical curiosity. He speaks with developers and founders about the details, not just the headlines.
Why it matters for businesses
Technical founders and developer heavy teams can use this platform to:
prove depth in front of a technical audience
explain design decisions in a long form format
build trust with engineers, auditors, and advanced users
The Bad Crypto Podcast
Hosts: Joel Comm and Travis Wright
The Bad Crypto Podcast takes a lighter approach.
The show:
explains basic crypto topics in friendly language
covers news, trends, and new projects
blends education, stories, and humor
The tone is simple and open, which makes crypto less intimidating for newcomers.
Why it matters for businesses
If your target users are early in their journey, this type of show:
helps you reach people who are still learning
lets you tell your story in a relaxed format
positions your brand as friendly and accessible
Good for wallets, exchanges, education tools, and consumer facing apps.
Stephan Livera Podcast
Host: Stephan Livera
This podcast is one of the most respected shows in the Bitcoin education space.
Topics include:
monetary theory and Austrian economics
self custody and security
the Lightning Network and payment infrastructure
policy, regulation, and freedom
Stephan interviews developers, economists, and entrepreneurs and takes a principled approach.
Why it matters for businesses
Bitcoin heavy projects that care about ideology and long term adoption can use this show to:
reach serious Bitcoin audiences
frame products in the context of sovereignty and security
show alignment with the values that matter to Bitcoin natives
Bitcoin Audible
Host: Guy Swann
Bitcoin Audible focuses on ideas.
The show:
reads and explains classic and new essays about Bitcoin
breaks down why certain ideas matter
connects history, theory, and current events
It is less about news and more about understanding the foundation.
Why it matters for businesses
This is a good fit if your project:
is deeply tied to Bitcoin philosophy
wants to appeal to long term holders and thinkers
needs to explain why it exists, not just what it does
The Pomp Podcast
Host: Anthony Pompliano
The Pomp Podcast looks at crypto inside the bigger world of finance, business, and macro.
Episodes cover:
Bitcoin and digital assets
macro trends, interest rates, inflation
founders and investors across many sectors
Pomp speaks with a wide range of guests from Wall Street, venture capital, and the crypto world, which makes the podcast bridge two communities.
Why it matters for businesses
If you want to speak to:
investors who manage larger pools of capital
founders who look at crypto from a business angle
decision makers in funds, family offices, and companies
then Pomp’s audience is a useful target.
Crypto 101
Host: Bryce Paul
Crypto 101 focuses on fundamentals.
The show explains:
how different coins and protocols work
how wallets and networks fit together
what new users need to know to start safely
It is one of the clearer entry points into this world.
Why it matters for businesses
If you want to onboard new users:
Crypto 101 helps explain your space in simple terms
your appearance can serve as a reusable education asset
it helps you signal that you care about making things easy to understand
How crypto podcasts drive marketing impact
There are several ways crypto projects work with podcasts:
sponsorships
You pay for ad reads or short segments inside episodes.guest spots
Founders or key team members join for a full interview.deeper partnerships
Co branded series, special episodes, or repeated appearances around key milestones.
Each approach supports different goals.
Sponsorships are good for awareness and simple calls to action. Guest spots are better when your product is complex and needs time to explain. Deep partnerships work best when you want to build a consistent presence in a specific niche.
Across the board, podcast advertising and creator campaigns continue to show strong performance. Studies in 2024 and 2025 found that podcast ads often deliver higher return than several traditional channels, and that a large share of listeners consider or buy products that hosts recommend.
For crypto specifically, the effect can be even stronger, because:
the audience is already interested in digital assets
listeners expect detailed explanations
trust in hosts often sits close to trust in friends and family in survey data
This makes a well chosen crypto podcast partnership one of the most efficient ways to tell your story.
Why your business needs crypto influencers, not just ads
Crypto influencer work is not the same as generic creator marketing.
Bitcoin focused shows speak to one culture.
DeFi focused shows speak to another.
NFT or gaming shows speak to a third.
If you pick the wrong voice, you can damage your brand for a long time. A Bitcoin maximalist show is not the best place to launch a high risk DeFi token. A trading heavy show might not be right for a long term infra project.
On top of this, rules differ by region. Some countries have strict rules around how tokens can be promoted. Others are more flexible. Hosts also have their own red lines about what they will and will not promote.
You need to:
match your project with the right niche and community
avoid shows that push low quality projects every week
keep your messaging balanced so it informs and does not over promise
stay inside local rules when it comes to promotion and disclaimers
Doing all of this by yourself is possible, but it is slow and easy to get wrong.
How to pick the right crypto podcasts for your project
When we design podcast plans for KOLxGrowth clients, we look at a few simple filters that you can copy for yourself:
Audience fit
Is the show Bitcoin only, DeFi focused, NFT heavy, or more general. Does that match your users.Host credibility
Do people trust this host. Are they known for honest takes, or for pushing anything that pays.Content quality
Do episodes go into real detail, or stay on the surface. Do they ask real questions.Engagement
Are there real comments, shares, and community discussion around episodes, not just views.Cross platform reach
Does the show also live on YouTube, X, or other channels that can extend your message.Brand alignment
Does the way they talk about crypto fit the way you want your brand to be seen.
If a show passes these tests, it is usually safe to consider.
Where KOLxGrowth fits in
Finding the right podcasts, getting on their radar, and turning that into real results is not just about sending emails.
Top crypto hosts are flooded with pitches.
At KOLxGrowth, we help Web3, AI, crypto, gaming, and iGaming projects:
shortlist shows that match your story and audience
approach hosts with the right angle and timing
design sponsorships and guest spots that feel natural, not forced
track traffic, signups, and revenue from each appearance
build long term relationships instead of one off ads
The goal is simple. Less random outreach. More focused conversations that move you toward real users and real adoption.
If you want to use crypto podcasts as a serious growth channel, you can book a call with the KOLxGrowth team. We will help you map which shows fit your project and how to show up there in a way that feels honest and drives outcomes.
Frequently asked questions
Why use crypto podcasts for marketing
Because they give you time and trust. Podcasts let you explain complex products in detail and borrow the credibility of hosts that listeners already respect. You also get measurable performance through links, codes, and tracked traffic.
How are podcast audiences different from social media audiences
Podcast listeners choose to spend 30 to 60 minutes with a host. They are not just scrolling for a few seconds. That attention makes them more open to deeper explanations and more likely to act on recommendations.
How long should a crypto podcast sponsorship run
You can start with a short test, but multi episode runs usually work better. Repetition builds familiarity. For complex products, a mix of ad reads and at least one full interview is often ideal.
Can crypto podcasts improve brand credibility
Yes. Being invited to a respected show signals that you are worth listening to. The host’s trust carries weight. It is very different from running an anonymous banner ad.
Are crypto podcasts good for user education
They are one of the best tools you have. You can walk listeners through how something works, why it matters, and how to use it. That level of depth makes adoption easier and reduces support headaches later.
