Bybit World Series of Trading (WSOT)
KOLxGrowth executed a high-impact KOL and PR amplification campaign for Bybit’s World Series of Trading (WSOT), focused on driving global participation, trader engagement, and competitive excitement within a 30-day window. The campaign leveraged creator-led storytelling, gamified participation, and multi-channel distribution to exceed participation benchmarks at scale.
Services
KOL Marketing & PR Amplification
Category
Trading Competition
Client
Bybit
ANALYSIS – Campaign Readiness & Global Reach Strategy
Ahead of WSOT, KOLxGrowth analyzed Bybit’s campaign objectives, incentive structure, regional trading behaviors, and competitive dynamics. The strategy focused on aligning influencer credibility with gamified participation mechanics to drive rapid global adoption within a compressed campaign timeline.
Campaign Design
• Identified high-potential trading regions and active trader communities
• Mapped influencer narratives directly to WSOT mechanics, rewards, and milestones
• Structured messaging to balance education, competition, and social proof
Market Responsiveness
The campaign remained adaptive to real-time performance data, allowing content emphasis to shift toward high-performing regions, squads, and influencers. This ensured sustained engagement throughout the competition lifecycle rather than short-lived spikes.
Problem – Driving Mass Participation at Global Scale
Executing a global trading competition at scale requires more than awareness. Bybit needed rapid participation across diverse regions, sustained engagement throughout the event, and credible influencer-led motivation to convert viewers into active competitors within a limited time frame.
Market Entry Challenge
The key challenge was converting passive interest into active participation while maintaining momentum across multiple geographies, trading styles, and audience segments.
Solution – Influencer-Led Gamification & Performance Execution
KOLxGrowth executed a multi-channel influencer strategy combining YouTube content, Telegram community activations, and affiliate-driven participation. Influencers were onboarded not only as promoters, but as active WSOT participants—leading squads, sharing progress, and driving competitive momentum.
Influencer Activation
Influencers were integrated into Bybit’s affiliate ecosystem and encouraged to actively participate in WSOT, creating authentic, experience-led content that converted audiences into competitors.
The campaign exceeded all participation benchmarks, delivering strong global adoption, high engagement rates, and sustained trading activity throughout the WSOT competition window.
• 69,082 participants across 182 countries
• 462 squads with 57,158 squad race participants
• 142,000+ total views across platforms
• 600,000+ Telegram and YouTube reach
• 16.5% average click-through rate
