Are you throwing marketing dollars into a black hole? Discover why referral marketing, not vanity metrics, is the key to unlocking true ROI in Web3.
The Wake-Up Call for Web3 Projects and Investors
Recent conversations with over 350 Web3 projects and investors reveal a concerning trend: many are still relying on easily manipulated metrics for investment decisions.
Vanity Metrics vs. True Value
Social Media Following: Easily bought, these numbers say little about a project’s true potential. Learn how to spot fake influencers.
Trading Volume: Often inflated through wash trading, a practice many projects consider “best practice”. Mark Cuban warns about wash trading’s impact.
Ignoring the Obvious
Despite awareness of these issues, many investors and projects continue to overlook them, repeating past mistakes.
The Overlooked Driver of Web3 Success: Referral Marketing
Web2’s rise was fueled by referral marketing. Why is Web3 ignoring it? Many confuse community management with referral marketing, missing the crucial element of determining the true value-add of referrals.
The Power of Performance-Based Marketing
Web3 needs performance-based referral marketing to improve distribution and user experiences:
Affiliate Marketing
Cashback Marketing
Capturing “Word of Mouth”
Why Web3 Fundamentals are Essential for Marketing
Web3’s inherent advantages—trust, tracking, transparency, and data privacy—eliminate the roadblocks that hindered performance-based marketing in Web2.
Stop Wasting Your Marketing Budget
How much of your Web3 marketing budget is wasted on fake followers and ineffective strategies?
It’s time to base your marketing on Web3 fundamentals.
Introducing Attrace: Connecting Referrals with On-Chain Value
Attrace connects referral links with verifiable blockchain activity, allowing you to reward only those who contribute to true on-chain value. This protocol enables assessment of community outreach and has demonstrated a 5-30x ROI in real communities.
Verifiable ROI
Attrace offers transparent, trustless verification of on-chain value-add, preventing wasted marketing spend on ineffective metrics.
The Future of Web3 Marketing
It may take time, but more projects will eventually assess their marketing expenditures closely, leading to a Web3 marketing methodology based on its core principles.
This is an online marketing upgrade that Web3 desperately needs.
How Attrace Works
Attrace protocol creates a three-party relationship between Project, Promoter, and Buyer, using public wallet addresses and a network of oracles to observe blockchain assets.
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